Logo Re-design

Swiss Cleaners of Rockville, CT has been a family-owned business for nearly 100 years. Recently, they have started to market themselves as a company that also provides Uniform Services in addition to Dry Cleaning. They were seeking a new logo that could position them towards that direction, while not abandoning how their customers perceive them. This logo achieves that through a progessive arch, a cleaned-up typeface, brighter colors, a more visible tagline and the inclusion of the "Since 1913".