Innovative Florals

About: Innovative Florals is a personalized service that creates total environments for large or small occasions, transforming any venue into anything you wish. Innovative by name and innovative in their approach, they spin magic with flowers, lighting, textiles, and props to capture just the right mood for their clients. They pride themselves on their clients’ satisfaction and the overall success of the event. Innovative Florals has celebrated 10 years of successful floral and event design. Owner Michelle Duthrie has visited and studied at such renowned institutions as the State of New York Botanical Gardens and in Holland, the flower capital of the world. They continue to update their techniques and monitor industry trends, attending wedding and flower shows throughout the year.

Story: We were contracted to help them launch and promote a new brand identity. We designed the logo to capture both their personal artistry and flawless presentation of their floral arrangements. The acronym "IF" is represented as a flower in the logo. We continued our efforts by providing a variety of file formats to local radio stations for use in online contests and event signage. Their website features a gorgeous collections of photographs taken at a number of weddings and corporate events.

Website: innovativeflorals.com